Data volumes have increased exponentially in the past few years as new technologies and applications are deployed on the cloud and delivered via Software as a Service (SaaS) models. The resulting rise in data availability has placed enormous pressure on IT departments to collect, maintain, manage, and report on this valuable asset.
Software as a Service (SaaS), or On-demand Software, is a model for delivering software applications to customers over the Internet. It is considered a significant player in the future of cloud computing. The SaaS model enables businesses to focus on core competencies and outsourcing non-core functions, such as application development and maintenance, rather than buying and integrating large software packages for all their needs.
The increased use of SaaS reporting tools results from the rising demands for transparency. Businesses have realized there is a need for improved data presentation, the capacity to drill down into the root cause of problems, and real-time data analysis.
Data warehouses accumulate, store, and transform large amounts of data. These reports can help you understand trends over time, identify performance issues and suggest solutions by analyzing transactional or operational data from all the systems in your organization.
Business Intelligence and reporting tools are used for basic BI needs such as data access and visualization. A BI reporting tool can facilitate the extraction of data from various sources and present it in a meaningful form, which authorized users can access online to make informed business decisions quickly.
The reporting frequencies of each company depend on its size and capabilities. A quick web search for ‘SaaS reporting’ will surface hundreds of recommendations, from dashboards to dedicated Software. Unfortunately, most of these are too expensive or do not suit the SMB market space. Accurate reporting tools are crucial to make sense of what is happening with your SaaS providers or your own SaaS application. In addition, reporting on SaaS-based data streams is increasingly important as these services continue to grow in popularity.
When designing a report for a SaaS dashboard, choosing the right tools and software solutions is crucial. The best reports help you identify each system’s core KPIs and analyze that information in detail. That way, you can make the most of CRM systems and define your future marketing strategy.
What is SaaS Reporting?
Reporting is obtaining and summarizing information to help managers make decisions. Most reports are created with a purpose, whether to identify trends or monitor the performance of a particular metric. When talking about SaaS reporting tools, you can use them for various purposes. They can present data attractively and meaningfully or monitor metrics such as revenue and sales over time.
Why use SaaS Reporting Tools?
Below are some of the reasons why you may need to use SaaS reporting tools
Process Efficiency
It makes your online business efficient because it can improve organizational control over your business without needing a physical presence in the office.
Content Optimization and Automation
You can have a higher rate of content production and minimize administrative burden by using the reporting tool and automatic systems in place.
Cost-effectiveness
With the use of SaaS reporting tools, you can make your business more cost-effective by taking advantage of its platform for the needs of your business.
Improved customer service
Businesses are meant to offer customer services that are fast and accurate. With the help of SaaS reporting tools, your business can improve this aspect by effectively managing its customer services with the data it collects and sensibly presents to customers.
Better customer engagement
With the help of SaaS reporting tools, your business can make it easier for your customers to access and use your services because they can attractively view the available information.
Better customer management
The data from the SaaS reporting tool provides a good insight into what customers like or dislike about your business and how you can improve it.
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In today’s digital world, capturing your audience’s attention is harder. You need something that people will pay attention to. If your marketing emails do not engage your readers, you lose money on wasted clicks and conversions. It’s time to apply for TapClicks! Marketing automation is a term used for a software application that automates marketing functions and helps companies make better business decisions.
TapClicks provides a dashboard that features what matters to you the most. You can create customized reports and dashboards, monitor sales funnel activities, and look at detailed sales information. The dashboard is customizable for each company, so you can see what you want. You can add a tracking code to any link, including links in your web pages, blog posts, or emails.
Key Features
- Manages your client’s data on a unified platform.
- Protect the data for your business.
- Its marketing operations are scalable.
- Supports all your marketing operations.
Pricing
- Basic at 499$
- Pro at 999$
Grow is a platform designed to offer all the insights that a digital business needs, including data relating to sales, customers, geography, marketing, and more. It provides the tools to monitor, evaluate and report on your business.
Grow lets you access customer data in your sales, marketing, and customer management functions. It also provides you with a good overview of all your campaigns. Grow features a dashboard that allows you to monitor all sales funnel activities by day and segment them by time frame or type of campaign.
Grow features a sales data dashboard, allowing you to see real-time sales information and reports on your conversions and revenue. The customer data dashboard will enable you to access information about your customers, including their contact data, their activity in your marketing campaigns, and their geographic location. It also provides a detailed overview of contacts in different regions.
Key Features
- Has Ad Platform.
- Supports databases that are commonly used.
- Blend and connect data from your social media.
- Support financial and accounting software
Pricing
- Custom Pricing
Klipfolio is a platform for collecting and presenting data. It offers powerful tools that allow you to create custom reports that highlight the best of your data. You can also get regular information on KPIs, metrics, user behavior, clicks, and more. Klipfolio provides a wide range of standard reports you can use with your site. These include summary reports, charts, and more.
Klipfolio allows you to create ad creatives for your marketing campaigns and then track their performance through Klipfolio’s reporting tools. Klipfolio offers connectors for other services for even better insights into your marketing campaigns.
Key Features
- Blend and connect data from your social media.
- Protect the data for your business.
- Its marketing operations are scalable.
Pricing
- $49 for starter Agency
- Quotation Payments for Agency Lite
- Quotation Payments for Agency Pro
- Quotation Payments for Agency Premier
Sisense is an advanced visual business intelligence tool that lets you track your data and quickly make better decisions. It features an intuitive user interface, interactive visualizations, real-time collaboration, and analytics allowing you to easily monitor your sales funnel activities.
Sisense can connect to many standard data sources to create a real-time business dashboard. It features real-time filters, KPIs, interactive visualizations, and actionable insights. Sisense offers several reporting tools that allow you to create custom reports.
Key Features
- Enhances remote data access, no matter where you are.
- You can join multiple data sources and create relationships.
- Create an analytic experience seamlessly.
- Use powerful AI analytics to interact with your data.
Pricing
- Pricing is Custom based
Juiceanalytics is a SaaS reporting tool that provides a dashboard to monitor, analyze and report on all your media campaigns. You can use this platform to view, manage, track, and optimize all your digital marketing campaigns.
It features an intuitive UI so you can have the best insights about your campaigns simply. The dashboard allows you to organize your data into different sections depending on their importance to your business.
Key Features
- Supports enhanced marketing reports.
- Has an in-built interactive infographic.
- Supports sales pitches.
- Integrated sale pitches.
Pricing
- $83 per month for self-editing.
- $2500 per month for build and design services.
- $399 per month for support, hosting, and platform.
Adaptive Insight is a tool that offers a wide range of reports and data analytics. You can get all the information you need through a single platform.
Adaptive Insights provide several valuable features, including an intuitive interface, customizable reports, and high-level data tracking. You can connect with Adaptive Insights using Google Analytics or other business applications for more insightful information.
Key Features
- Protect the data for your business.
- Its marketing operations are scalable.
- Create an analytic experience seamlessly.
- Use powerful AI analytics to interact with your data.
Pricing
- Starting price is $15,000.00
Cyfe is a dashboarding and analytics tool that offers SaaS reporting for marketing teams. You can monitor your Internet marketing campaigns and optimize them quickly through the platform. They provide helpful features like Google Analytics integration, social listening, and instant alerts.
Cyfe enables you to build relationships with your customers through customer profiles, which allows you to connect customer data with web data for more detailed insights about them.
Key Features
- Share static dashboards or live links to stakeholders and clients to keep everyone on the same page.
- Over 100 integrations and 250+ metrics are included out of the box.
- Create branded reports by customizing everything from your domain name to dashboard backgrounds, and more.
- Slice and dice unrelated metrics from completely different apps to create brand new insights.
Pricing
- $19 for a starter per month.
- $29 for standard per month.
- $49 for pro per month.
- $89 for premier per month.
Power BI is a business intelligence tool that allows you to connect with all your data sources, analyze them and create insightful reports for your company. Power BI is not only for marketing teams but also for sales and finance teams.
It offers useful features to visualize the complexity of your data, explore it and gain actionable insights from it. Power BI allows you to share your reports with others simply and get timely updates on the information that matters to you.
Key Features
- Flexible tiles.
- Filtration of the dataset.
- Highly informative reports.
- Navigation panes.
Pricing
- $9.99 for every user accessing all features.
- $20 for premium power BI.
Zoho Analytics offers a wide range of features, including a dashboard allowing you to track your marketing campaigns’ data and create custom reports for your company. It also features several report types, such as visualizations, dashboards, and KPIs. Zoho analytics allows you to track metrics such as clicks, traffic sources, and keyword rank. You can then view reports on geographic information like device type or location by segment.
Key Features
- Data integration.
- Data preparation.
- Visual analysis.
- A business insight that is unified.
Pricing
- Basic @ $22
- Standard @ $45
- Premium @ $112
- Enterprise @ $445
Saasoptics is a reporting tool that allows you to track all your marketing initiatives and create reports highlighting your campaigns’ revenue potential. Saasoptics offers valuable features, such as a dashboard enabling you to monitor different KPIs, social listening tools, instant alerts, and more. You can also connect with Google Analytics to get a wide range of reports about the performance of your campaigns. The dashboard features widgets for easy access to information about campaigns in real-time.
Key Features
- Renewal management.
- Billing and collection.
- SaaS Metrics.
- Financial reporting.
Pricing
- Quotation based pricing
Frequently Asked Questions (FAQ)
What are the essential metrics for SaaS reporting?
SaaS reporting metrics are the activity of the customers who are using the service and are subscribed to it. In reality, there is no necessity to show both the actual and potential customers in the report. Essential metrics for SaaS reporting are Recurring Revenue, Churn rate, Conversion rate, and Customer acquisition cost.
What are the reporting metrics one should consider?
If you are making the report for your boss, make sure it doesn’t contain complex formulas. Some reporting metrics you should consider are revenue, churn rate, customer acquisition cost, average revenue per user, and conversion rate.
