10 Best Email Marketing Services | 2023
What are the best email marketing services? If you have this question in mind, then you are in the right place. Email marketing has come a long way in a decade or so. It is still one of the most cost-effective forms of marketing techniques which gives a much greater return on investment. It helps small business owners reach out to their potential customers, build relationships, and help them get more sales. These services let businesses send out email campaigns, mobile-optimized email templates, best email designs, set up marketing automation, view analytic reports, and helps you connect with their subscribers at a deeper level.
Before we dive into the best email marketing services for small businesses in detail, please take a look at the summary table to find the perfect match for you.
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| Known For | Overall Rating | Free Plan | Money-Back | Starting Price | Customer Support | Mobile App | |
|---|---|---|---|---|---|---|---|
|
Best overall with free unlimited email subscribers. |
5/5 |
Free 9,000 emails/mo for unlimited subscribers |
No |
$25 / month (billed monthly) |
Email / Phone / Live Chat
|
No
|
|
|
Best for B2B or large agencies. |
5/5 |
Free 2,000 emails/mo |
No |
$50 / month (billed monthly), $45 / month (billed annually)
|
Email / Phone / Live Chat
|
Yes
|
|
|
Best for High-growth Ecommerce Businesses |
4/5 |
Free 500 emails/month |
No |
$16 / month |
Email / Phone / Live Chat |
No |
|
|
Most generous free plan. |
4/5 |
Unlimited emails (60 days) |
30 days |
$20 / month (billed monthly) |
Phone / Live Chat
|
Yes
|
|
|
Most user friendly with advanced features. |
4/5 |
Unlimited emails (30 days) |
No |
$10.46 / month (billed annually) |
Email / Phone / Live Chat
|
Yes
|
|
|
Best for e-commerce and bloggers. |
3/5 |
Free unlimited emails for 1000 subscribers |
30 days |
$29 / month (billed monthly), $25 / month (billed annually)
|
Email / Live Chat
|
No
|
|
|
Best for small business with 2000 subscriber limit. |
5/5 |
Free 10,000 emails/mo for 2000 subscribers |
No |
$9.99 (billed monthly) |
Email / Phone / Live Chat |
Yes |
|
|
Best for small businesses and entrepreneurs. |
3/5 |
Free 3,000 emails/mo for 500 subscribers |
30 days |
$16.15 / month (billed annually), $19.0 / month (billed monthly)
|
Email / Phone / Live Chat
|
Yes (Atom App)
|
|
|
Most affordable. |
4/5 |
Free 12,000 emails/mo for 1000 subscribers (14 days trial on paid plans) |
No |
$10 / month (billed monthly) |
Email / Live Chat
|
No
|
|
|
One of the best for e-commerce and enterprises |
4/5 |
Free 1000 emails / month |
No |
$49 / month |
Email/Phone |
No |
Sendinblue is one of the most commonly used email marketing services. Along with proving support for email it also provides support for SMS messaging. Its spam checking feature helps prevents emails to fall into spam folders. It integrates well with other content management and e-commerce systems. WordPress, Shopify, Wix, Paypal are only a few of them that have plugins available. Also, you can use API for custom integration.
Key features
- Custom API integration.
- Drag and Drop email templates.
- SMS.
- Multiple CMS plugins.
- Marketing automation.
- Email personalization.
Pricing
- Free – 9,000 emails per month (300 emails per day).
- Lite – $25 per month, 10,000 emails per month.
- Premium – $65 per month, 20,000 emails per month.
- Enterprise – for needs greater than the standard plans, Sendinblue will quote a price.
Hubspot is a world-class product offering businesses an all-in-one sales and marketing platform, that includes a CRM, SEO, landing pages, marketing automation, chat, forms, web traffic analysis, and everything in between. It’s a great product if you plan to raise your marketing game and improve performance across your entire sales and marketing funnel. Otherwise, if you are just looking for email marketing it probably is an overkill.
Key Features
- Email templates optimized for different devices.
- Multi-language content.
- Marketing automation.
- Website traffic analysis.
- Drag and drop builder with personalized emails.
Pricing
- Free – 2,000 emails per month.
- Starter – $50 per month, emails per month is 5 times the number of contacts per month.
- Professional – $890 per month, emails per month is 10 times the number of contacts per month.
- Enterprise – $3,200 per month, emails per month is 20 times the number of contacts per month.
Omnisend is an easy-to-use platform for eCommerce email marketing, SMS, and automation which is trusted by over 70,000 eCommerce brands. You can send email campaigns, collect new subscribers, set up automation, and segment your audience to personalize the reach.
With its one-click eCommerce platform integrations, outstanding 24/7 support, and complete data sync support, you can switch & get your first automation running in just 30 minutes.
With the free plan, you can use Omnisend features for unlimited time and send up to 500 emails/month to up to 250 contacts.
Key Features
- Integrates with hundreds of eCommerce tools and can add it to your store with a single click.
- Outstanding 24/7 support.
- Automated emails, segmentation, and the added potential of SMS.
- Segment your customers based on their shopping behaviors.
- MMS is available to insert images or gifs into your text messages. MMS is available for US & Canada recipients only, while SMS (text-only messages) are available globally.
- Pre-built workflow templates and everything can be customized using a no-code, drag & drop Automation Editor.
Pricing
- Free – 500 emails / month
- Standard – $16 per month
- Pro (Email & SMS) – $159 per month
Constant contact has been around since 1995 and has served over 5 million small businesses, non-profit, and individuals. It has one of the most generous free trials with unlimited emails for 60 days and money-back guarantee for 30 days. They offer free personal coaching and support by phone, email, and chat.
Key Features
- 100 different customizable mobile-optimized email templates.
- Drag and drop builder.
- Automated welcome emails.
- Create RSVP, Surveys, Polls, and Coupons.
- Dynamic content for deeper engagement.
- Real-time tracking and reporting.
- Automated email resend to non-openers.
Pricing
- For Non-profits, prepay and save up to 30%.
- Free – Unlimited emails per month.
- Email – $20 per month, Unlimited emails per month.
- Email Plus – $45 per month, Unlimited emails per month.
Pro Tip: Save 15% when you pre-pay for 12 months.
GetResponse trusted by 350,000 businesses worldwide is one of the best email marketing tools to create automated sales funnels, marketing automation, and high converting landing pages. It provides 500 templates to get started with email marketing and integrates with 5000 free stock images. Moreover, it is known for its great customer service.
Key Features
- 500 mobile-responsive email templates.
- Drag and drop editor.
- Conversion funnel with 30+ landing pages.
- Marketing automation.
- Email and landing page A/B testing.
- Email analytics to track performance.
Pricing
- Offers a 50% discount to non-profits that qualify for the GetResponse Nonprofits Program.
- Free – Unlimited emails per month (30 days to try).
- Basic – $15 per month, unlimited email per month for 1000 contacts with basic automation.
- Plus – $49 per month, unlimited emails per month for 1000 contacts with advanced automation and webinars.
- Professional – $99 per month, unlimited emails per month for 1000 contacts with advanced automation, webinars, and award-winning support.
- Max – custom pricing, up to 15% off.
ConvertKit is an email marketing platform designed by creators, for creators. They help you connect with your audience and grow your business. You can use easy email templates with a 98% delivery rate. It has the capacity to integrate with many different systems from e-commerce to membership platform.
Key Features
- Automated email funnels.
- Automatic free download delivery (incentive to automatically deliver whenever someone fills out your form).
- Organize your subscribers using tags and segments.
- Integrate with more than 90 apps including Shopify, Zapier, and Wix.
- Commerce tool created for e-commerce.
Pricing
- Free – Unlimited emails and landing for 1000 subscribers.
- Creator – $29 per month, free version features plus free migration and automated funnels.
- Creator Pro – $59 per month, advanced reporting and features.
MailChimp founded in 2001 has served over 13 million small businesses is one of the biggest names in email marketing which brings audience data, marketing channels, and insights together so you can reach your goals faster. It is known for its award-winning support and also has one of the cheapest starting prices at $9.99 per month. For small businesses with up to 2000 subscribers and 10,000 emails per month, it has one of the best free tiers.
Key Features
- Over 250 app integrations (WordPress, Square, Zapier, etc).
- Transaction email service (e.g. notifications, account alerts, and identity validation).
- Customer email templates with dynamic content.
- A/B testing.
Pricing
- 15% discount to non-profits and charities.
- Free – 10,000 emails per month, up to 2000 contacts.
- Essentials – $9.99 per month, emails per month is 10 times the number of contacts. Up to 50, 000 contacts.
- Standard – $14.99 per month, emails per month is 12 times the number of contacts. Up to 100, 000 contacts.
- Premium – $299 per month, emails per month is 15 times the number of contacts. Up to 200, 000 contacts.
Pro Tip: Save 10% for 3 months when you add two-factor authentication.
Aweber is a platform built to help small businesses and entrepreneurs. Over 100,000 email marketers use Aweber for their email marketing campaigns. They offer 24/7 live award-winning customer support, chat, email, and phone support.
Key Features
- 700+ ready-made mobile-responsive email templates.
- Drag and drop email creation.
- AI-powered email template designer.
- Automate workflows with personalized communications.
- Dashboard and reports contain key performance indicators (KPIs).
- Integration with more than 400 apps including WordPress, Paypal, Wix, Google analytics, etc.
Pricing
- Free – 3,000 emails per month, up to 500 contacts.
- Pro – $16.25 per month (billed annually), unlimited emails for 500 contacts. Prices increase with the number of contacts.
Pro Tip: Up to 25% discount for non-profits and students.
MailerLite is one of the best free email marketing services that gained popularity in the last few years. This tool makes it easier for users to improve interaction using campaigns, pop-ups, and surveys. More than 1 million businesses and freelancers around the world use MailerLite to send more than 1 billion emails every month.
Key Features
- Drag and drop 50+ newsletter editor templates.
- Setup automation workflows.
- Embedded surveys in email.
- Pop up subscribe forms.
- Live 24/7 customer support via chat and email
Pricing
- Free – 12,000 emails per month, up to 1000 contacts.
- Premium Plan – $10 per month, unlimited emails for up to 1000 contacts. Pricing increases with the number of contacts/subscribers.
Pro Tip: 30% discount for non-profits.
NotifyVisitors is an email marketing solution that helps business owners grow their customer base and increase their ROI. It offers amazing features such as collecting drip email campaigns, email automation, templates, and tracking results.
NotifyVisitors will help you to generate leads by creating customized email marketing campaigns targeting a particular audience. Its easy-to-use interfaces make it possible to create beautiful email newsletters in no time.
Additionally, its robust reports will keep you updated on the performance of your email campaigns and help you further optimize them for more success. With NotifyVisitors’ email marketing services by your side, taking your business to the next level has never been so easy!
Key Features
- Drag and drop content editor to customize your email templates
- In-depth campaign analytics to keep track of their effectiveness.
- Segmentation and personalization to target your audience in the right way.
- Automated email campaigns to save you time and effort.
- A/B testing of different variations to find the best one.
Pricing
- In the free plan, you get 1000 contacts and 1000 emails per month.
- Startups Plan starts at $49 per month.
- For the Enterprise plan, you need to contact them.
