7 Best MailChimp Alternatives for NonProfits | 2023
As a nonprofit organization, you would like to inform your story, and then write your subscribers into that story. Email can help nonprofits set up a direct and constant communication channel with their supporters for long-term success.
Email is still one of the most cost-effective forms of marketing techniques which gives a much greater return on investment. It helps you connect with donors at a deep level, whilst also spreading your mission to a wider audience.
Nonprofit email marketing campaigns allow you to send targeted, frequent, and personalized campaigns and fundraising events to your subscribers. This is especially important in a day and age where most people opt-in forms to donate online.
Why MailChimp May Not Be Best For Email Marketing?
- Limited automation capabilities: Mailchimp’s automation features are somewhat limited compared to other email marketing platforms. For example, Mailchimp’s automation workflows are based on triggers such as signups, clicks, and opens, but do not offer more complex automation features such as event-based triggers or advanced segmentation.
- Limited integrations: While Mailchimp offers integrations with many popular platforms, it may not integrate with all of the tools and platforms that your business uses. If you need to connect your email marketing platform with other tools for marketing automation, customer relationship management (CRM), or e-commerce, you may need to look for a more flexible platform.
- Pricing: Mailchimp’s pricing model is based on the number of subscribers, which can make it more expensive than other email marketing platforms, especially for businesses with large email lists. If cost is a concern for your business, you may want to compare Mailchimp’s pricing to other platforms to see if there are more cost-effective options available.
- Deliverability: Some users have reported issues with email deliverability when using Mailchimp. This could be due to a variety of factors, including spam filters and the content of the emails themselves. If deliverability is a concern for your business, you may want to explore other email marketing platforms that offer more advanced deliverability features.
- Limited design options: While Mailchimp does offer some design flexibility, the platform can be limiting for businesses that want more control over the look and feel of their email campaigns. If you require more advanced design options or want to create highly customized email templates, you may need to consider other email marketing platforms.
Before we dive into the Mailchimp alternatives for non-profits and charities in detail, please take a look at the summary table to find the perfect match for you.
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| Known For | Overall Rating | Free Plan | Money-Back | Starting Price | |
|---|---|---|---|---|---|
|
Most generous free plan. |
4/5 |
Unlimited emails (60 days) |
30 days |
$20 / month (billed monthly) |
|
|
Most user friendly with advanced features. |
4/5 |
Unlimited emails (30 days) |
No |
$10.46 / month (billed annually) |
|
|
Best for small businesses and entrepreneurs. |
3/5 |
Free 3,000 emails/mo for 500 subscribers |
30 days |
$16.15 / month (billed annually), $19.0 / month (billed monthly)
|
|
|
Most affordable. |
4/5 |
Free 12,000 emails/mo for 1000 subscribers (14 days trial on paid plans) |
No |
$10 / month (billed monthly) |
|
|
Best for small and medium-sized businesses looking to grow through better customer relationships. |
5/5 |
100 contacts and up to 100 emails sent (14-day free trial) |
No |
$15 / month (billed monthly), $9 / month (billed annually) |
|
|
Easy to use and yet powerful |
4/5 |
Send a campaign to five subscribers |
No |
$9 / month (billed monthly) |
|
|
All-in-one email marketing tool |
4/5 |
2,000 email sends per calendar month |
No |
$18 / month (billed monthly) |
ConstantContact has been around since 1995 and has served over 5 million small businesses, non-profits, and individuals. It has one of the most generous free trials with unlimited emails for 60 days and a money-back guarantee for 30 days. They offer free personal coaching and support by phone, email, and live chat support too.
Key Features
- 100 different customizable mobile-optimized email templates.
- Drag and drop builder.
- Automated welcome emails.
- Create RSVP, Surveys, Polls, and Coupons.
- Dynamic content for deeper engagement.
- Real-time tracking and reporting.
- Automated email resend to non-openers.
Pricing
- Free – Unlimited emails per month.
- Email – $20 per month, Unlimited emails per month.
- Email Plus – $45 per month, Unlimited emails per month.
Pro Tip: Save 15% when you pre-pay for 12 months. For Non-profits, prepay and save up to 30%.
GetResponse trusted by 350,000 businesses worldwide is one of the best email marketing tools to create automated emails, sales funnels, marketing automation, and high-converting landing pages. It provides 500 templates to get started with email marketing and integrates with 5000 free stock images. Moreover, it is known for its excellent customer service.
Key Features
- 500 mobile-responsive email templates.
- Drag and drop editor.
- Conversion funnel with 30+ landing pages.
- Marketing automation.
- Email and landing page A/B testing.
- Email analytics to track performance.
Pricing
- Free – Unlimited emails per month (30 days to try).
- Basic – $15 per month, unlimited email per month for 1000 contacts with basic automation.
- Plus – $49 per month, unlimited emails per month for 1000 contacts with advanced automation and webinars.
- Professional – $99 per month, unlimited emails per month for 1000 contacts with advanced automation, webinars, and award-winning support.
- Max – custom pricing, up to 15% off.
Pro Tip: Offers a 50% discount to non-profits.
Aweber is a platform built to create email campaigns to help small businesses and entrepreneurs. Over 100,000 email marketers use Aweber for their email marketing campaigns. They offer 24/7 live award-winning customer support, chat, email, unlimited email campaigns, and phone support.
Key Features
- 700+ ready-made mobile-responsive email templates.
- Drag and drop email creation.
- AI-powered email template designer.
- Automate workflows with personalized communications.
- Dashboard and reports contain key performance indicators (KPIs).
- Integration with more than 400 apps including WordPress, Paypal, Wix, Google Analytics, etc.
Pricing
- Free – 3,000 emails per month, up to 500 contacts.
- Pro – $16.25 per month (billed annually), unlimited emails for 500 contacts. Prices increase with the number of contacts.
Pro Tip: Up to 25% discount for non-profits and students.
MailerLite is one of the best free email marketing software and automation service that gained popularity in the last few years. This tool makes it easier for users to improve interaction using campaigns, pop-ups, and surveys. More than 1 million businesses and freelancers around the world use MailerLite to send more than 1 billion emails every month.
Key Features
- Drag and drop 50+ newsletter editor templates.
- Setup automation workflows.
- Embedded surveys in email.
- Pop up subscribe forms.
- Live 24/7 customer support via chat and email
Pricing
- Free – 12,000 emails per month, up to 1000 contacts.
- Premium Plan – $10 per month, unlimited emails for up to 1000 contacts. Pricing increases with the number of contacts/subscribers.
Pro Tip: 30% discount for non-profits.
ActiveCampaign serving over 130k businesses in 170+ countries is one of the oldest & prominent players in email marketing. ActiveCampaign gives you the email marketing, marketing automation platform, and CRM tools you need to create incredible customer experiences.
Key Features
- Various communication channels like SMS marketing, email marketing, live chat, chatbots, and site message to reach out to your subscribers.
- 850+ integrations e.g. Shopify, WordPress, Google Analytics, etc.
- Advanced reporting.
- 1-on-1 support and training. Library of tutorial videos and help guides.
- Group your contacts by location, age, and almost any behavior with advanced segmentation tools.
- Supports Czech, Dutch, English, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Brazilian Portuguese, Russian, Slovenian, and Spanish.
Pricing
- Lite – $15 / month
- Plus – $70 / month
- Professional – $159 / month
- Enterprise – $279 / month
Pro Tip: 30% discount for non-profits. Up to 30% off on annual plans.
Campaign Monitor provides an email marketing platform that’s easy to use yet extremely powerful. It powers tech giants, media moguls, nonprofits, and lots of different industries to run their email campaigns. Its drag-and-drop builder, visual journey designer, creative marketing strategies, and real-time performance metrics are key its differentiators. Moreover, you can switch between their monthly basic, monthly unlimited, or pay-as-you-go plans at any point without penalty.
Key Features
- Trigger automatic emails.
- Link Review tool automatically searches your emails and flags any hyperlinks that might be broken or outdated.
- Professionally-designed email templates.
- Input your website URL to automatically import your brand colors and logo.
- 250+ integrations you can use to connect Campaign Monitor to your other software tools like Salesforce, WordPress, or Google Analytics.
- Other than USD it supports additional currencies such as CAD, EUR, GBP, AUD, and NZD.
Pricing
- Basic – $9/ month
- Unlimited – $29 / month
- Premier – $149 / month
Pro Tip: 5% discount for non-profits and charities.
HubSpot is an all-in-one inbound marketing, sales, and customer relationship management (CRM) platform that includes a powerful email marketing tool. HubSpot email marketing solution allows businesses to create, send, and track email campaigns to their leads and customers.
HubSpot supports English, French, German, Japanese, and Portuguese among other languages. Moreover, HubSpot offers discount pricing for eligible startups and nonprofits through the HubSpot for Startups and HubSpot for Nonprofits programs.
Key Features
- HubSpot allows businesses to create highly personalized email campaigns using dynamic content, which allows you to tailor email content based on the recipient’s behavior or attributes.
- ith HubSpot, you can choose from a variety of pre-built email templates, or create your own using the drag-and-drop editor.
- HubSpot includes A/B testing functionality, which allows you to test different email elements such as subject lines, send times, and content to determine what resonates best with your audience.
- HubSpot provides detailed analytics on your email campaigns, including open rates, click-through rates, bounce rates, and more.
- HubSpot integrates with a variety of other tools, including social media platforms, landing page builders, and CRMs.
Pricing
- Starter – $20/ month
- Professional – $890 / month
- Enterprise – $3600 / month
Frequently Asked Questions (FAQ)
Q. What is the best email service for nonprofits?
GetResponse is a popular email marketing tool and email service provider that offers a 50% discount to non-profit organizations. It provides a wide range of email marketing tools, including email automation, landing pages, webinars, and more.
With GetResponse, non-profits can create targeted email campaigns to engage their audience and raise funds. The platform also offers advanced analytics and reporting tools to help non-profits track their email marketing performance and optimize their campaigns for better results.
Q. Does Mailchimp have non-profit pricing?
Yes, Mailchimp offers a 15% discount to nonprofits and charities. Nonprofits can apply for this discount by providing proof of their tax-exempt status. This discount applies to all of Mailchimp’s pricing plans, including their free plan, and can be a great way for nonprofits to save on their email marketing costs while still having access to Mailchimp’s robust email marketing features and tools.
Q. What other programs are like Mailchimp?
There are several email marketing tools and programs that are similar to Mailchimp in terms of features and functionality. Here are a few examples:
Constant Contact is a popular email marketing platform that offers similar features to Mailchimp, including email automation, landing pages, and social media integrations. It also provides a variety of templates and design tools to help users create professional-looking emails.
GetResponse is another email marketing platform that offers a wide range of features, including email automation, landing pages, and webinars. It also provides advanced analytics and reporting tools to help users track their email marketing performance.
Aweber is a popular email marketing service that offers many of the same features as Mailchimp, including email automation and landing pages. It also offers a variety of integrations with other platforms and tools, making it easy to connect with your existing systems.
Q. Does Google have a Mailchimp equivalent?
Google has a few different email marketing tools that can be used as alternatives to Mailchimp, but none that are exactly equivalent in terms of features and functionality.
