10 Best Survey Platforms for Businesses | 2023
Each day the world of business is evolving, but one thing that has since time memorial remained is competition. To handle competition, most businesses try out different strategies hoping to land a better return on investment. However, the most notable trend in trying to beat the competition is seeking information.
After all, it is worthless fighting a battle; you know less about what you are fighting off! Hence, businesses have sought after surveys to gain consumer insight and feedback. Through data obtained, the management can understand what they need to optimize to achieve better sales for their products and service. Thus, surveys prove to be a great and indispensable tool for decision-making tool in the modern era.
However, finding the survey tools to help you conduct surveys for your business can be a daunting task due to the tons of tools out there. Here is a review of the top ten best survey platforms for businesses.
Before we dive into the best Survey Platforms for Businesses in detail, please take a look at the summary table to find the perfect match for you.
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| Known For | Overall Rating | Free Plan | Money-Back | Starting Price | |
|---|---|---|---|---|---|
|
Best software for questionnaire surveys |
5/5 |
Yes |
Yes (30 days) |
$25 per month
|
|
|
Best easy to use survey maker |
5/5 |
Yes |
Yes |
$35 per month
|
|
|
Best affordable survey tool |
4/5 |
Yes |
No |
$20 per month
|
|
|
Best extensive survey tool |
4/5 |
Yes |
Yes (10 days) |
$25 per month
|
|
|
Best free survey marker |
4/5 |
Yes |
No |
$5 per month
|
|
|
Best for business survey needs |
4/5 |
Yes |
Yes (15 days) |
$25 per month |
|
|
Best cloud based questionnaire software |
4/5 |
Yes |
Yes (14 days) |
$15 per month |
|
|
Best Design |
4/5 |
Yes |
Yes (14 days) |
$19 per month |
|
|
Best customer experience |
5/5 |
Yes |
Yes (14 days) |
$49 per month |
|
|
Best open source questionnaire software |
4/5 |
Yes |
Yes (14 days) |
$23 per month |
SurveyMonkey is by far one of the most popular online survey tools. With the platform trusted by 98% of the Fortune 500 and used by more than three hundred thousand organizations, SurveyMonkey is arguably the best software for questionnaires. There is a reason for this, with the most notable being its user-friendliness and a wide variety of fully customizable templates for the survey needs. Notably, the platform adds in some other features that speed up its survey design process.
SurveyMonkey is quite unique, having it automatically categorize your survey questions and randomize the answers. Thanks to this flexibility in formatting that the platform stands out as the best software for questionnaires.
Key features
- Custom survey URLs
- Email marketing
- Question library
- Mobile survey
- Support audios/videos/images
- Analysis tools included
- Skip logic
- Question branching
- Offline response
Pricing
- Basic Plan – $0 (Ten questions for each of the unlimited surveys)
- Team Advantage – $25/user/month
- Team Premier – $75/user/month
- Enterprise – Customized as per needs
Pro Tip: Save up to 26% on the annual billing plan.
Small enterprises obviously come with the need for user-friendly solutions, and Typeform knows this better. Thanks to its developers, that Typeform is one of the easy-to-use and extremely versatile questionnaire software. Hence, the platform is reputable for its immense flexibility in the creation of forms, surveys, and questionnaires.
Its interface is remarkably easy to use, having its dashboard walk you through a simple process of creating, distributing, and analyzing any offered survey.
Typeform offers great tools both for the designing of questionnaires and analyzing the collected data. Here questionnaires are displayed as slides rather than on a single page; having this style easily offers you a chance to slot in images, videos, and audio files on required questions.
Typeform also offers some high-level customizability of its templates making it easy to fit this platform in your existing workflow.
Key features
- Offers data analysis tools
- Supports images/videos/audios
- Offers skip logic
- Offers mobile surveys
- Includes question branching
Pricing
- Basic – $0
- Essentials – $35 per month
- Professional – $50 per month
- Premium – $70 per month
Pro Tip: Save up to 14% on the annual billing plan.
SurveyPlanet is known for its optimal productivity in generating complex questionnaires at an affordable price. New businesses in the world of surveys willing to sacrifice a few capabilities for a cheaper survey tool option might opt-in for SurveyPlanet. The platform offers an essentialist user interface with a clean and well-spaced layout that can easily be mistaken for a mobile app.
Key features
- Offers data analysis tools
- Offers email marketing
- Unlimited and anonymous surveys
- SSL security
- Over 90 custom-made surveys
- Easy sharing of surveys on social networks
Pricing
- Basic – $0
- Pro Plan – $20/month
Pro Tip: Save up to 25% on the annual billing plan (Save $60 by paying $180 yearly).
If you are looking for an extensive online survey tool, then SoGoSurvey has got you covered. The tool is designed and tailored to help you find survey solutions for your enterprise.
Solutions here include employee engagement, K-12 education, customer experience, and solutions for bigger organizations. Here, you can take pride in ready-to-use survey templates, survey invitation tracker, and quota management automatic translation, among other features. Made available are the open and dynamic question types to be used based on the complexity of your enterprise’s survey.
Surveys created by this platform are responsive hence can be opened on any device while still maintaining a mobile look. Users might also like this platform’s reminder tool, which helps you plan in advance on sending invites to survey participants even in your absence.
Finally, its ballot box stuffing report saves you from repetitive patterns as well as in-depth data analysis. This tool turns the analyzed data into pertinent valuable information ready for use in decision making.
Key features
- Offers custom survey URLs
- Site intercept survey
- Offers data analysis tools
- Support video/audio/images
- Offers question branching
- Includes skip logic
- Offers mobile survey
- Offers question library
- Includes email marketing
Pricing
- Plus Plan – $25 per month
- Pro Plan – $66 per month
- Premium Plan – $99 per month
- Enterprise Plan- Contact Support
Google Forms offers its users the best free survey maker, especially for startups. Here you can create forms using the special features that suit your enterprise’s needs.
Whether big or small, Google Forms allow for the organization of information hence ease the analysis of the data. Google Forms also enables you to obtain information in the fastest way possible soonest it is delivered, thanks to its notifications.
You might love the tons of customizable tools that this platform has to offer. From adding in your logo to beautiful themes, Google Forms ensures that you have the best questionnaires for your business needs. Notably, question options here vary from linear scale to drop down, and the multiple options all at your disposal.
Key features
- Includes a multiple-choice grid
- Offers data analysis tools
- Enables multi-user access
- Offers a timer
- Includes a checkboxer
- Dropdown
Pricing
- Free Plan – $0 (Just a Google account)
- G-Suite Plan – $5 per month
Zoho Survey is a survey tool designed to solve enterprise survey creation and administration needs. Owing to its easy and painless survey-making process, Zoho Survey makes it in the list of the top survey tools for businesses.
You will love the tons of pre-built survey templates that the platform offers you for the creation and administering of surveys within minutes. With Zoho Survey, you have the option to produce more custom templates for more specific results.
Zoho Survey understands the power of graphics; hence they couple the survey results with detailed graphics as they come. Even better about Zoho Survey is their integration options. Notably, Zoho Survey integrates with Zoho CRM, Zoho Campaigns, Zoho SalesIQ, Eventbrite, Zendesk, MailChimp, and Google Sheets, among others.
Key features
- Offers custom survey URLs
- Offers data analysis tools
- Support video/audio/images
- Offers question branching
- Includes skip logic
- Offers mobile survey
- Includes email marketing
- Offers offline response collection
Pricing
- Free Plan – $0
- Plus Plan – $29/month
- Pro Plan – $39/month
- Enterprise Plan – $89/month
Pro Tip: Save up to 31% with the annual billing plan.
SurveyLegend has, since its launching, provided the best cloud-based survey solutions for both enterprises and personal use.
With SurveyLegend, you can create mobile-friendly surveys where you can manage your survey questionnaires. You can also customize your questions and track the responses offered. Notably, this platform uses the drag-and-drop field items in the formulation of surveys. Here, you will find various field options, including choice-based rating sliders and text-based comment boxes.
At SurveyLegend, you will find tons of customizations, including but not limited to setting the input format, question logic, branching questions, and value range.
Key features
- Site intercept survey
- Offers offline response collection
- Includes skip logic
- Offers data analysis tools
- Support video/audio/images
- Offers custom survey URLs
- Offers mobile survey
- Includes email marketing
- Offers question branching
Pricing
- Starter Plan – $0
- Pro Plan – $15/month
- Business Plan – $25/month
- Legendary Plan – $65/month
Pro Tip: Save up to 32% on the annual billing plan
SurveySparrow has, since its entry into the market, been noted by users for its great design.
The online survey platform is known to turn each survey into a conversation, thanks to its beautiful and conversational surveys. The company boasts of up to 40% increased completion rate for your surveys.
SurveySparrow allows users to select the question types from the array serving a question at a time. Here you can create some versatile surveys with the right question combinations as per your needs. Notably, SurveySparrow embed surveys offer intuitive data, including user impression, usability, and how effective users find the site. Additionally, the platform allows for the collection of real-time leads from the website.
Key features
- Offers custom survey URLs
- Offers data analysis tools
- Support video/audio/images
- Offers question branching
- Includes skip logic
- Offers mobile survey
- Includes email marketing
Pricing
- Free Plan- $0
- Basic Plan – $19 per month
- Premium Plan – $49 per month
- Business Plan – $149 per month
Pro Tip: Save up to 30% on annual plans.
SurveyLab is the best software for questionnaires for your enterprise if you treasure customer experience.
Probably, this might be the reason why enterprises such as Deutsche Bank, Dropbox, and Mercedes have adopted the platform for their surveys.
SurveyLab possesses the ideal tool for your business needs in marketing research, employee insights, and customer experience. Here you will get tailored solutions, including integration, SLA, and on-demand system development. With HTTPS/SSL encryption, you can be assured of the security of your surveys.
Key features
- Offers custom survey URLs
- Site intercept survey
- Offers data analysis tools
- Offers offline response collection
- Support video/audio/images
- Offers question branching
- Includes skip logic
- Offers mobile survey
- Offers question library
- Includes email marketing
Pricing
- Free Plan – $0
- Starter Plan – $49/month
- Advanced Plan – $99/month
- Professional Plan – $249/month
- Enterprise Plan – Contact Support
Pro Tip: Save up to 16% on the annual billing plan.
LimeSurvey is best known for its open-source software that offers open survey tools for your survey needs, either simple or complex. Its features are tailored to meet your needs which include four hosting locations, tons of different question types. Notably, choices between Canada, Germany, the USA, and Australia ensure that your data is secure in these servers. Sometimes surveys for global enterprises might need some translations.
You need not worry since LimeSurvey offers translations for up to 80 languages worldwide hence removing the language barrier. You can also visualize your surveys with graphs and other analytics.
Key features
- Offers unlimited administrators
- Include offline functionality
- It’s multilingual
- Includes skip logic
- Offer LimeSurvey assessment scores
- Up to 28 unique question types
- Reuse survey content
- Quota management
- Hosting locations
- HTML WYSIWYG editor
Pricing
- Free Plan- $0
- Basic Plan – $26 per month
- Expert Plan (Recommendable)- $268 per month
- Enterprise Plan – $57 per month
- Corporate Plan – Contact Support
Pro Tip: Special discount for teachers, students, and non-profits.
Frequenly Asked Questions (FAQ)
Q. What are the best survey questions to ask?
It’s all your choice! We all need surveys for different purposes; hence you will need to create a survey for your business based on what information you are seeking to know. However, all surveys should be made precise, simple to answer, and quite short. This is to ensure that you achieve higher rates of completion for better decision-making in your enterprise.
Q. What is the best survey tool?
Survey Monkey is by far the best survey tool you can employ for your business. Trusted by over 40 million customers, the platform offers you a chance to do comprehensive surveys, which are coupled with metric analysis tools. Hence, the platform offers a one-stop site for your survey needs where you can sign up and create surveys in minutes.
