9 Best Landing Page Builders for Startup | 2023
In the current digital age, online marketing plays a vital role in the success of most enterprises. However, generic homepages nowadays offer no guarantee of transforming your digital marketing into the desired results. Hence, there is a need to consider landing pages which is the guaranteed key to unlocking more leads and increased email subscriptions.
With landing pages, you can promote different offerings for your enterprise or create a fan base that will receive email updates from your enterprise. Therefore, there is a need to choose a great landing page builder for your enterprise to reap the best of what landing pages have to offer your enterprise. Here, we look at the 9 best landing page builders for every business.
Before we dive into the best landing page builder for startup in detail, please take a look at the summary table to find the perfect match for you.
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| Known For | Overall Rating | Free Plan | Free Trial | Starting Price | |
|---|---|---|---|---|---|
|
Best for small enterprises and startups. |
4/5 |
No |
Yes (14 days) |
$37 per month
|
|
|
Most recommendable for maximum conversions |
5/5 |
No |
Yes (14 days) |
$80 per month
|
|
|
Overall best for ease of use |
5/5 |
No |
Yes (14 days) |
$97 per month
|
|
|
Best website builder to create landing pages |
4/5 |
Yes |
No |
$15 per month
|
|
|
Best for publishing to WordPress |
4/5 |
Yes |
No |
$7 per month
|
|
|
Best landing page builder for agencies |
5/5 |
Yes |
No |
$12.50 per month |
|
|
Best for personalized landing page creation |
4/5 |
No |
Yes (14 days) |
$199 per month |
|
|
Best landing page builder for affiliate marketing |
4/5 |
No |
Yes (14 days) |
$50 per month |
|
|
Best for free landing page building |
3/5 |
Yes |
Yes (14 days) |
$49 per month |
Leadpages is the go-to choice of a landing page builder for people seeking an affordable solution to their landing page building pursuits. While Leadpages started as a simple landing page builder the platform has grown to the capability of hosting entire websites. The major selling point of Leadpages as the best landing page builder for small businesses is its minimal and distraction-free interface, and of course, its optimal pricing. Leadpages is easy to use having it aid you to create landing pages within a short time, offering quite a variety of customizable templates.
Key features
- Advanced pop-ups and alert bars
- User-friendly minimal UI
- A/B testing and analytics available
- Plug-ins available
Pricing
- Standard (For starters) – $37 per month
- Pro (Most popular) – $79 per month
- Advanced (For experts) – $321 per month
Pro Tip: Save up to 25% on the annual billing plan.
With over 15,000 marketers using Unbounce each day, this landing page builder remains one of the most popular platforms. Unbounce allows you to create mobile-friendly landing pages with no need for developing or UX designing skills. Thanks to its tons of customizable templates, that its users have a variety to choose from for your pop-ups, sticky bars, and landing page needs. Unbounce helps enterprises drive maximum conversions through the building, launching, as well as optimizing custom landing pages that suit any of the customer’s campaigns. This explains why leading brands such as Helix, and Zola, use Unbounce for their leading page creation needs.
Key features
- Easy integration ability with popular tools like Google Analytics, Mailchimp, and WordPress
- Its fully customizable drag and drop ability
- Mobile-friendly templates
- Tons of fully customizable templates
- A/B testing and analytics tools
Pricing
- Launch (For starters) – $80 per month
- Optimize (Recommended) – $120 per month
- Accelerate (For company or agency) – $200 per month
- Scale (For business scaling fast) – $300 per month
Pro Tip: Save up to 10% on the annual billing plan
ClickFunnels is a reputable leading page builder that allows you to pick the sales to funnel designed to sell your product and/or services. Here, all you need is to pick your sales to funnel, and your design, then uploading a few custom elements including a logo. Users of ClickFunnels can modify the page with just a few drag and drop tools making the entire funnel in just minutes. Through this, ClickFunnels emerges to be the best landing page builder that offers the greatest ease-of-use to its users.
Key features
- Has plugins, page design, and form creation ability
- Ease of tracking code and adding videos
- Out of the box templates
- Easy format for capturing leads through forms
Pricing
- Click Funnels (For starters) – $97 per month
- Click Funnels Platinum (Advanced) – $297 per month
- Two CommaClubX (For experts) – $2497 per month
Founded in 2013, Webflow has been a notable pillar in the success of enterprises thanks to its digital business solutions. Other than being a top website builder, Webflow is among the leading digital marketing solutions for enterprises especially in creating landing pages for your enterprise. Notably, Webflow offers a simple tool to handle all your landing page creation. With impressive design functionality, it only takes about an hour or so of adding different elements to your landing pages. Here you need no developing skills to give generate the best landing pages for your enterprise. Even with its cheapest subscription one can get hosting, web designing tools, and a landing page tool hence making Webflow the best website builder to create landing pages.
Key features
- HTML5 responsive landing page templates
- Easy integration of landing pages with Webflow powerful CMS tool
- Customizable landing page templates
- Web design tools and site builder
Pricing
- Free – $0
- Basic (For starters) – $15 per month
- CMS (Recommended) – $20 per month
- Business (For higher traffic sites) – $45 per month
- Enterprise (For exclusive features) – Contact Webflow Support
Pro Tip: Save 15% on the annual plans.
Like its counterparts Wix and Webflow, WordPress started off as a website builder. With the rise of landing pages as an essential tool for digital marketing, WordPress ventured into this craft and has since been a reliable landing page builder. WordPress used the landing pages builder plugin by PluginOps to generate responsive landing pages and layouts. Just some simple visual drag and drop, make customizability quite an easy task. Notably, the landing page builder works with your themes having it purely based on HTML/CSS. With its plugin, you can easily build standalone pages which use your theme’s bulky design giving you a complete solution for your website too.
Key features
- Live editing feature with a visual builder
- Premium integrations with various email marketing services such as MailChimp
- Tons of amazing functionalities
- Integrated analytics
- Easy to use drag and drop layout builder
- Opt-in forms and pop-ups
- Compatibility with almost all modern themes
Pricing
- Free – $0
- Personal (For personal use) – $7 per month
- Premium (For freelancers) – $14 per month
- Business (Recommended) – $33 per month
- eCommerce (For business online stores) – $59 per month
Pro Tip: Save 24% on the annual plan.
It’s without a doubt that Wix is an outstanding website builder. While Wix didn’t start their platform as a landing page builder, they have definitely evolved to being a reputable landing page builder for agencies. Notably, Wix is easy to use having it help users build landing pages for free. You can pay once you are sure the landing page is ready for launching. While it might take you days, you can save your work and edit it once more when you come back. Wix landing page builder is not only easy to use but also offers a myriad of great features making it a reputable landing page builder for agencies.
Key features
- The Wix editor helps build landing pages from scratch
- Over 500 templates to choose from
- Mobile-responsive pages
- Industry-leading SEO optimization
- Advanced design features
Pricing
- Free – $0
- Connect Domain (Most basic) – $4.50 per month
- Combo (For personal use) – $8.50 per month
- Unlimited (For entrepreneurs and freelancers) – $12.50 per month
- Business Basic (Accept online payment) – $17 per month
- VIP (First priority support) – $24.50 per month
- Business Unlimited (Grow your enterprise) – $25 per month
- Business VIP (For the full suite) – $35 per month
Pro Tip: Save up to 10% on the annual billing plan.
Instapage is by far one of the largest integration ecosystem and conversion platforms that sit between your ads online and vital marketing solutions for your enterprise. In fact, the company claims that you can convert your ads about four times higher by automating the personalized post-click experience for each of your mailing subscribers. Through this, Instapage has established its name as the best landing page builder for personalized landing page creation. With big enterprises such as Verizon, Soundcloud, and HelloFresh relying on Instapage to create personalized post-click experiences, it is sure that there is value in choosing Instapage.
Key features
- Use of plug-ins ability
- A/B testing tools
- A rich catalog of customizable templates – over 200
- Mobile-responsive templates
- Easy integration with popular marketing tools
Pricing
- Optimizing (Recommended) – $199 per month
- Converting – Custom
Pro Tip: Save up to 25% on the annual billing plan.
Hubspot is a reputable platform for all digital marketing needs. Enterprises that require the best landing page for affiliate marketing needs can rest with Hubspot offering their needs to the end. Notably, the platform is fully loaded with easy-to-use landing page builder tools all available at different pricing plans. However, users might not be able to create leading pages if they sign up for the cheapest option. Nevertheless, investing in other plans might offer value for your money, thanks to tons of landing page templates and other extensive Hubspot tools and services. With Hubspot, you can actually handle all your affiliate marketing needs without switching to other platforms for different needs.
Key features
- Extensive analytics
- CRM dashboard
- Built-in optimized templates
- SEO optimization
- Interactive editor
- Personalized pages
Pricing
- Starter (Recommended) – $50 per month
- Professional (For personalized marketing) – $890 per month
- Enterprise (For company or agency) – $3200 per month
Pro Tip: Save 10% on annual plans.
If you are a beginner in applying landing pages for your marketing needs, Lander has got you covered. Being the best free landing page builder in 2021, Lander offers full access to all their plans within their 14-day free trial. And best about it all, no credit card is required to enjoy Lander’s plans. Notably, Lander possesses landing page templates for almost any scenario or enterprise needs. The platform allows for integration with a wide range of marketing tools including Google Analytics, Salesforce, and Mailchimp. You can gain full trust in what Lander has to deliver having top enterprises such as Cisco and New York Times using Lander as their preferred landing page builder.
Key features
- Facebook landing pages creation ability
- Integration with Facebook and other marketing tools
- Conversion analytics tracking
- Countdown features
- Mobile-responsive landing pages
- Dynamic text replacement tool
- Unlimited landing pages
Pricing
- Basic (For small businesses) – $49 per month
- Optimize (For in-house marketers) – $99 per month
Pro Tip: Save up to 66% on basic and 19% on the annual billing plan.
Frequently Asked Questions (FAQ)
Q. What’s the difference between a landing page and a website?
The major difference between a landing page and a website lies in the purpose they are designed for. While a website is designed for exploration, landing pages are customized for a definite campaign guiding visitors towards a single call to action. Landing pages are more than just an online presence but tools designed for conversion.
Q. What is the best free landing page builder?
A free landing page builder is a perfect way to start your journey in generating leads for your enterprise, especially startups. Wix remains to be the best free landing page builder by far. Here, you will great analytics to track your campaign success. Wix offers full customization of the landing page templates ad integrations with tons of other marketing tools.
Q. How long does it take to build a landing page?
The time taken to build landing pages depends on the complexity of the pursuit, from hours to days. In most cases, the complexity is determined by the design to be adopted and the functionality required for the landing page. However, with easily customizable templates and fewer functionalities, this should take less than two hours.
Q. Do I need a website for a landing page?
No necessary! Many landing page builders allow for building standalone pages for your campaigns with no need for a full website. However, you might need to check on your landing page builder for tips on how to create a landing page without a website is to ensure that the landing page. Notably, there are tons of software to aid you to create and host landing pages without requiring a website.
