7 Best Keyword Analysis Tools For SEO [Free & Paid] | 2023
Keywords are search terms people use to find your website. And to help you uncover these keywords, you need a keyword research & analysis tool. Free tools are good when you’re starting out, but as you grow paid tools have features that will make your life way easier.
The keyword research & analysis tool gives you insight into how often certain keywords are researched and how their searches have changed over time. Keyword analysis is at the center of pay-per-click marketing and SEO practices. If you aren’t using the right keywords, long- or short-tail, then you could be undercutting yourself on your potential success.
Before we dive into the best keyword research & analysis tools for SEO [Free & Paid] in detail, please take a look at the summary table to find the perfect match for you.
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| Known For | Overall Rating | Free Plan | Money-Back | Starting Price | Customer Support | |
|---|---|---|---|---|---|---|
|
Best overall keyword research tool. |
5/5 |
Free for 7 days |
Yes (7 days) |
$119.95 / month (billed monthly), $99.95 / month (billed annually) |
Email / Phone / Support Ticket
|
|
|
Best value for money. |
4/5 |
Yes (3 searches per day) |
Yes (30 days) |
$29 / month (billed monthly) |
Phone / Email / Tutotials
|
|
|
Best for Website owners, SEO marketers, agencies, and enterprises. |
5/5 |
No (7 days trial for $7) |
No |
$99 / month (billed monthly), $82 / month (billed annually) |
Email / Live Chat
|
|
|
Most effective SEO strategies. |
5/5 |
Free for 30 days |
No |
$99 / month (billed monthly), $79 / month (billed annually) |
Email / Support (24/7)
|
|
|
Generous free plan with 500k searches per month. |
3/5 |
Yes (up to 500k searches per month) |
No |
$99 / month (billed monthly), $79 / month (billed annually)
|
Email / Live Chat
|
|
|
Best for finding long-tail keywords with low SEO difficulty. |
4/5 |
Free for 10 days |
2 days |
$49 / month (billed monthly), $29.90 / month (billed annually) |
Email / Live Chat |
|
|
Best free analysis tool. |
3/5 |
Free |
NA |
NA |
NA |
Semrush founded in 2008 with over 7 million marketers all over the world is one of the leading keyword research analysis tools. Moreover, 45% of fortune 500 companies use Semrush as their go-to marketing tool.
Key features
- 40+ Semrush tools for SEO analysis.
- SEO – Keyword Research, On-page SEO, Link Building, Competition SEO analysis.
- Content – Content Marketing, Content Creation and Distribution, Content Optimization, Content Marketing Analysis, Social Media Research.
- Market Research – Market Analysis, Paid Advertising, Competitor PR monitoring, Competitor Analysis.
- Advertising – Website Monetization, PPC Keyword Research.
Pricing
- Pro – $199.95 / month for 10000 results per page, 3000 reports per day.
- Guru – $229.95 / month for 30000 results per page, 5000 reports per day, historical data,
- Business – $449.95 / month for 50000 results per page, 10000 reports per day, API access, extended limits.
Pro Tip: Save 16% on the annual plan.
UberSuggest with over 50,000 users from small business to enterprise has everything you need to find profitable keywords, optimize your site, and track progress. You get access to over 6 billion keywords, 2 trillion links, and 1 billion pieces of content.
Key features
- Find profitable keywords that are easy to rank.
- Check your site for SEO issues and get detailed instructions on how to fix them.
- Daily rank tracking.
- Competitor analysis.
- Backlink data.
- Organize all your data for each of your websites in a single project dashboard.
Pricing
- Free – 3 searches per day.
- Individual – $29 /month for 20000 keyword suggestions, 2000 content ideas, 2000 backlink rows, etc.
- Business – $49 /month for 50000 keyword suggestions, 5000 content ideas, 5000 backlink rows, etc.
- Enterprise – $99 /month for 100000 keyword suggestions, 10000 content ideas, 10000 backlink rows, etc.
Pro Tip: 2 months free on the annual plan.
Ahrefs has more than a decade of experience crawling the entire web and developing professional SEO tools to help people optimize their websites. It is an All-in-one SEO toolset, with free learning materials and a passionate community & support.
Key features
- Site Audit crawls all the pages it finds on your website – then provides an overall SEO health score, visualizes key data in charts, flags all possible SEO issues, and provides recommendations on how to fix them.
- Get an in-depth look at the organic search traffic and backlink profile of any website or URL.
- Keyword research with thousands of suggestions, 171 countries supported, 10 different search engines, and advanced SEO metrics.
- Discover and analyze top-performing content in your niche.
- Monitor your rankings over time and chart your performance against your competitors’.
Pricing
- Lite – $99 / month with 500 tracked keywords, 175 domains searched per week, 350 reports per week for the content explorer, etc.
- Standard – $179 / month with 1500 tracked keywords, 700 domains searched per week, 700 reports per week for the content explorer, etc.
- Advanced – $399 / month with 5000 tracked keywords, 1750 domains searched per week, 3500 reports per week for the content explorer, etc.
- Agency- $999 / month with 10000 tracked keywords, 7000 domains searched per week, 17500 reports per week for the content explorer, etc.
Pro Tip: 2 months free on the annual plan.
Moz founded in 2004 was initially called SEOmoz, and started as a blog and an online community where some of the world’s first SEO experts shared their research and ideas. It is now an excellent membership for any business that needs to adopt a more proactive strategy for SEO promoting.
Key features
- Site Audits – uncover technical SEO issues and recommend improvements.
- Rank Tracking – track performance of thousands of traffic-driving keywords across 170+ search engines.
- Backlink Analysis – metrics to any site in seconds, including anchor text and Domain Authority.
- Keyword Research – thousands of keywords to target along with Keyword Difficulty scores, competitor research, and SERP analysis.
Pricing
- Standard – $99 /mo for 300 keywords ranking across 4 search engines, 150 keyword queries per month, and many more.
- Medium – $149 /mo for 800 keywords ranking across 4 search engines, 5000 keyword queries per month, and more.
- Large – $249 /mo for 1900 keywords ranking across 4 search engines, 15000 keyword queries per month, and more.
- Premium – $599 /mo for 4,500 keywords ranking across 4 search engines, 30000 keyword queries per month, and more.
Pro Tip: Save 20% on the annual plan.
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword. It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products, and services. There are plans for freelancers, agencies, and teams of every stage, shape, and size.
Key features
- Unlimited daily search on paid plans (free plan has a limit of 500k searches per month).
- Monitor & get alerted to new suggestions.
- Export results to CSV format.
- Hide unwanted branches and suggestions that aren’t related to your search.
- Export high-res images to present your insights.
- Unlimited team members.
Education & training package worth $249 as part of Pro subscription.
Pricing
- Pro – $99 /mo for unlimited searches, unlimited users, CSV support, hide branch & suggestions, 5 search listing alerts, high-resolution images, and priority support.
- Enterprise – $399 /mo for all features in Pro and 50 search listing alerts with education package worth $447.
Pro Tip: Save 20% on the annual plan.
KWFinder with 2.5 billion related keywords, 100 million competitor keywords, and 52k supported locations is keyword research and analysis tool to find long-tail keywords with low SEO difficulty. It is trusted by major brands including RetailMeNot, Adidas, Airbnb, Skyscanner, Alexa, etc.
Key features
- Find keywords that you can easily rank for.
- See what your competitors rank for.
- Get search volumes with historical data.
- Local keyword research and SERP analysis.
Pricing
- Special offer for SEO training courses.
- Basic – $49 /mo for 100 keyword lookups, 200 keyword suggestions, 25 competitor keywords, 100 SERP lookups, etc.
- Premium – $69 /mo for 500 keyword lookups, 700 keyword suggestions, unlimited competitor keywords, 500 SERP lookups, etc.
- Agency – $129 /mo for 1200 keyword lookups, 700 keyword suggestions, unlimited competitor keywords, 1200 SERP lookups, etc.
Pro Tip: 10% lifetime early subscribe discount. Up-to 44% lifetime discount on annual plans.
Google Keyword Planner is a free keyword research & analysis tool by Google for researching keywords for your organic traffic. With Google Keyword Planner you can create a list of keywords for your campaign and analyze historical data for each keyword. Moreover, you can view monthly searches, competition, and bid levels for each keyword.
Key features
- Get keyword ideas.
- Find out the competition level for each keyword.
- Keyword forecasts can help filter search terms.
- Identify new content topics by exploring keywords.
Pricing
Google Keyword Planner is a free tool, all you need to do is sign up for Google Ads with your email address.
