Do you want to boost your web conversion rate? In this competitive market, we must do anything to make our websites stand out. One way of doing this is increasing conversions and retention rates through popup and notifications services.
FOMO (Fear of Missing Out) are popups used to prove to potential customers that people are already using your services, such as buying products, trusting your services, joining your mailing list, etc.
Real-time website engagement informs your potential customers that your services can be trusted. As a result, FOMO popups and notifications can increase your website’s sales in a significant way.
What NOT To Do With FOMO Popups & Notifications
Recently, travel websites that were using fake data to promote their sales were warned by the Competition and Markets Authority (CMA). A flight booking website known as OneTravel was found using fake data.
One of its visitors inspected the code for one of the offer pages on the website. The visitor discovered that the website’s notifications were created using random numbers. The visitor took a screenshot of the random number website and uploaded it on Twitter, and it went viral by being tweeted more than 5000 times.
FOMO uses valid and credible data like all social proof notification forms. Therefore, using fake data is a self-defeating act. You should ensure that all the deadlines and stock limits popups and notifications are organic and display real-time notifications. Your customers will lose your trust once they realize you use fake deadlines to promote your sales using artificial pressure.
What are the types of FOMO notifications?
There are different ways of using FOMO pop up and notifications to create urgency and increase your brand’s awareness. Let us group them into categories and give an example of each.
1. Limited Time Deal
The possibility of missing out on a good deal causes people to take action before losing. It’s like when you visit a store, and it announces that an item will be gone if you don’t buy it now.
2. New Product Announcement
A new product announcement is something to be excited about, but it isn’t always. If your target customer feedback or group is already familiar with your brand and its products, they might miss the excitement. However, if you announce a new product with something special that makes it stand out from your previous products, you’ll likely grab their attention and get them excited about the new product.
3. Discount or Special Offer
This is similar to a limited-time deal, but it doesn’t have to be time limited. You can offer a discount on your product or service for however long you want to keep it going.
4. Free Trial Offers (Online only)
A free trial is another fantastic way of capturing your audience’s attention. It gives potential customers a chance to try your product for free before deciding whether or not they want to make a purchase. A free trial offer can help build trust and credibility with your customers, increasing the chances of making an actual purchase decision further down the line.
5. Peer Pressure
Another type of notification is high-level peer pressure. This is where your visitors are notified that others have taken action, so it’s time they did the same. Showing buttons display notifications that say, “5 people just purchased this product” or “60 people already signed up for this deal” can be a powerful motivator.
6. Show Scarcity
Using FOMO notification buttons is a great way to show Scarcity on your website. If you have ten products left and you are selling them all at once, you can alert the customer of this before they make the final purchase decision. This will encourage them to purchase the product before it runs out.
Continue reading through this article to learn more about the nine best Popups and Notifications services you should consider using.
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