7 Best URL Tracking and URL Shortener Services | 2023
Short Answer: Best URL Shortener and tracking services for most people are Bitly which provides a comprehensive solution for mid-size to large businesses, and ShortifyUrl for individuals looking for a free and affordable plan (free for non-profits).
URL tracking and shortener service can assist you in making cleaner, easier-to-use URLs and analyze how those URLs perform. URL tracking provides important data and analytics about a website or webpage. It shows the relationship between marketing activities and results, where your latest customers came from, UTM parameters support, or the effectiveness of marketing promotion. Moreover, it enables users to analyze the power of marketing for their business.
Before we dive into the best URL tracking and URL shortening service in detail, please take a look at the summary table to find the perfect match for you.
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| Known For | Overall Rating | Free Plan | Money-Back | Starting Price | |
|---|---|---|---|---|---|
|
Best URL tracking service. |
5/5 |
Yes (1,000/mo link creation) |
No |
$35 / month (billed monthly), $29 / month (billed annually) |
|
|
Offers free custom domains. |
5/5 |
Yes (500 branded links) |
Yes (30 days) |
$29 / month (billed monthly), $24 / month (billed annually) |
|
|
Best for individuals looking for affordable plans. |
4/5 |
Yes |
Yes (30 Days) |
$6.45 / month (billed monthly) |
|
|
Best for teams in small and large businesses. |
4/5 |
Yes (unlimited golinks) |
No |
$1.99 / user / month |
|
|
Best for agencies, affiliates, advertisers, and publishers. |
4/5 |
No |
Yes (30 days) |
$29 / month (billed monthly) |
|
|
Cheapest and most generous free plan with comprehensive features. |
4/5 |
Yes (unlimited links) |
Yes (30 days) |
$9 / month (billed monthly), $7 / month (billed annually) |
|
|
Best for affiliate marketers. |
3/5 |
No |
No |
$69 / month (billed monthly), $49 / month (billed annually) |
Bitly allows its users to create short links and gives them the ability to track them. With their ability to link data, it would be able to tell where the click is coming from and who is clicking the links. Most recognized brands in the world use Bitly including ESPN, Nike, Amazon, Disney, Bose, The New York Times, etc.
Key features
- Build and share powerful links.
- Increase engagement with branded links.
- Integrate with hundreds of businesses including Hootsuite, Sprinklr, Spredfast, Salesforce Marketing Cloud, and many more.
- Campaign Management & Analytics.
- Custom SMS short links.
Pricing
- Free – 1,000 /mo link creation, 1500 /mo for custom back-half (e.g. change bit.ly/f3jdj to bit.ly/mypage), support in the form of help articles.
- Basic – $29 / month with 1500 /mo link creation, 1500 /mo for custom back-half, basic support.
- Premium – $199 per month with 3000 /mo link creation, 3000 /mo for custom back-half, basic support.
- Enterprise – custom pricing with 10,000 /mo link creation, 10,000 /mo for custom back-half, priority support.
Pro Tip: Save 33% on annual plans.
Rebrandly is the industry-leading link management platform to brand, track and share short URLs using a custom domain name. Trusted by worlds renowned brands including Zillow, Fiverr, Cisco, Intuit, Indeed, IBM, Shopify, etc.
Key features
- Integrations with over 100 brands including Youtube, Facebook, Gmail, etc.
- Connect and manage several custom domain names.
- Traffic routing and deep linking (send traffic based on device, browsing location, language, etc.).
- Get advice from the Rebrandly account manager who helps to maximize your returns.
- Customize reports based on traffic.
Pricing
- Special pricing for non-profits.
- Free – unlimited redirects, 5000 links tracked, 500 branded links, 5 custom domains.
- Starter – $29 /month, unlimited redirects, 25000 links tracked, 5000 branded links, 5 custom domains.
- Pro- $69 /month, unlimited redirects, 150000 links tracked, 15000 branded links, 5 custom domains.
- Premium- $499 /month, unlimited redirects, 1500000 links tracked, 150000 branded links, 20 custom domains.
- Enterprise – custom pricing.
Pro Tip: Save 16% on annual plans.
One of the newest URL shorteners with advanced tools to shorten, and create QR codes, CTA overlays, customer splash pages, and many others. ShortifyUrl offers smart targeting to target your customers to increase reach and redirect them to the relevant page.
ShortifyUrl help target your users to better understand their behavior and provide them a better overall experience through smart re-targeting.
Key features
- Add a pixel to retarget them in your social media ad campaign to capture them.
- Easy to use, dynamic, and customizable QR codes for your marketing campaigns.
- Create a custom landing page to promote your product.
- CTA overlays for polls, notifications, and campaigns.
- Branded domain names.
- Device and geo-targeting.
- Advance data analytics.
Pricing
- Free Plan – Limited features (200 free ulrs)
- Basic – $6.45 (up to 1000 urls)
- Advanced – $14.95 (unlimited)
Pro Tip: Save around 25% on the paid plans with the annual billing option. Free for non-profits and charities.
GoLinks improves productivity by helping teams find and share information fast with memorable short links (e.g. go/presentation, go/payroll) called go/links. It brings all the resources together in the dashboard, a single source-of-truth for docs, wikis, assets, and more for the entire organization.
Key features
- Each go link includes its own changelog for total transparency.
- Create hidden or personal go links that are only accessible by those you share with.
- Use one go link for multiple destinations with the use of variables.
- Roles and Permissions (choose how you want to manage GoLinks for your organization).
- Install the GoLinks browser extension to start for free.
Pricing
- Free – Unlimited go links, redirects, team menbers, team dashboard, email & chat support.
- Starter – $1.99 /user/month, all free features and essential analytics, changelog, weekly summary email.
- Pro – $3.99 /user/month, all starter features and analytics dashboard, unlisted golinks, advanced site adminstration, complete audit history, and 24 hrs support.
ClickMeter’s goal is to help marketers take control of their marketing links and maximize their conversion rates. It allows users to create a tracking link in seconds, use it in their ads, and watch real-time reports. It is used by over 100,000 big and small businesses including Payoneer, AT&T, iStockPhoto, Frontier, NerdWallet, etc.
Key features
- Target visitors where they yield the best conversion rates.
- Monitor broken links, click fraud, latency, and blacklists.
- Track views, clicks, and conversions.
- Share with clients, partners, and coworkers.
Pricing
- Medium – $29 /month for 25000 events to track per month, 1 yr data storage, 1 custom domain,
- Large – $99 /month for 200000 events to track per month, 2 yr data storage, 10 custom domains, and fraud protection.
- X-Large – $349 /month for 2 million events to track per month, 3 yr data storage, 100 custom domains, fraud protection, and dedicated engineer support.
ClickGum is an online service to track clicks, conversions, and ROI from all your online marketing. It gives a precise report of each and every step of the advertising effort. It is a great tool for affiliates, advertisers, publishers, and developers.
Key features
- Track, Source, and Campaign.
- Detect and deter click fraud.
- Cloak affiliate links.
- A/B Split Test – Split your traffic across multiple landing pages, and easily establish which ones convert better.
- Add a retargeting pixel to any of your tracking links.
- Server-less, cookie-less tracking used by modern affiliate networks and ad platforms.
- Get a detailed report on clicks, sales & action as soon as they occur.
Pricing
- Free – 3k monthly clicks, unlimited links, and unlimited custom domains.
- Manager – $9 /month, 20k monthly clicks, unlimited links, and unlimited custom domains.
- Executive – $29 /month, 100k monthly clicks, unlimited links, and unlimited custom domains.
- Enterprise – $49 /month, 1 million monthly clicks, unlimited links, and unlimited custom domains.
Pro Tip: Save 20% on annual plans.
Voluum founded in 2015 is a tool for affiliate marketers that allows for easy desktop and mobile ad tracking of all your campaigns in one place. Voluum is proud to be a part of CentralNic Group – a multinational holding company uniting providers of services & products for domain name registry, web hosting, brand management, and domain parking. In 2019, Voluum was ranked top 1000 in Europes fastest-growing companies by Financial Times.
Key features
- Affiliate Marketing, organic, and impression tracking.
- Accurate targeting and fine-tuning your campaign settings (Real-time reporting, A/B split testing, Data grouping & drill-down, and discover issues connected with external platforms).
- Traffic Distribution AI (automatically adjusts the weights of each campaign element).
- Automate with Voluum API.
- Anti–Fraud Kit (Automatically detect suspicious clicks & visits and easily spot sources of bad traffic.).
- Full API integrations with Taboola, Facebook, Google Ads, etc.
Pricing
- Discover – $69 /month for 3 Months of Data Retention, 20 Active Campaigns, and 1 Custom Domain.
- Profit – $149 /month for 6 Months of Data Retention, unlimited Active Campaigns, Traffic Distribution AI, and 3 Custom domains.
- Grow – $449 /month for 12 Months of Data Retention, unlimited Active Campaigns, Traffic Distribution AI, Anti-Fraud Kit, and 5 Custom domains.
- Agency – $999 /month for 18 Months of Data Retention, unlimited Active Campaigns, Traffic Distribution AI, Anti-Fraud Kit, and 10 Custom domains.
