Searching for the perfect way to draw in leads for your SaaS company and turn them into your customers? SaaS email marketing tools may be just what you’re looking for! With this software, you can craft tailored email campaigns catered to different customer lifecycle points. Whether reviving a current customer with a discount or warmly welcoming new subscribers, these emails will provide comprehensive solutions. By leveraging email marketing software, you can automate routine tasks and save yourself valuable time.
Not only will it provide a fantastic customer experience, but its reporting capabilities will also enable you to track the success of your campaigns with detailed analytics. Email marketing services are a must-have for any business wishing to grow. Their advanced features, such as newsletter design tools and automation capabilities, provide the necessary components to cultivate your mailing list and build stronger customer relationships. Personalize content that resonates with subscribers to deepen engagement levels between your brand and them!
Determining your company’s ideal email marketing software can be daunting. However, SaaS email marketing has evolved significantly in recent years. It allows brands to create comprehensive solutions for increased sales by collecting subscribers, automating communication, segmenting lists, and combining various channels into one program. You are sure to find the perfect solution that will best meet your needs after exploring what each option offers!
To ensure that you get the absolute outcomes from your SaaS email campaigns, finding the best-suited email marketing software is imperative. That’s why we put together this comprehensive guide testing ten of today’s top solutions to equip you with a well-rounded understanding before choosing a SaaS email marketing platform.
What Features Should SaaS Companies Look For in an Email Marketing Platform?
With the numerous email marketing platforms, choosing the one that fits your requirements can be daunting. However, you can make the choosing process quite simple by following the below tips:
1. Compare Their Prices.
It is always best to compare the pricing of each platform and decide the one that fits your budget. An expensive pricing structure doesn’t always guarantee better or more advanced features.
2. Examine Their Features.
Consider each Saas email marketing platform’s range of features and tools, such as automation capabilities, email templates, contact management systems, segmentation options, analytics dashboards, marketing insights, and more!
3. Ease of Use.
Email marketing software should be easy to set up and use for all users, no matter their level of technical proficiency. A great email marketing platform would make it easy for beginners to get started and give experienced marketers the tools they need to take full advantage of what Saas email marketing can do for them.
4. Have High Email Deliverability.
Guarantee the success of your email marketing campaigns by securing a platform with advanced spam filters and exceptional deliverability rates. This will enable you to rest assured that all your messages are sent straight into your customers’ inboxes.
5. Have Quality Customer Support.
When selecting a platform, it is critical to make sure that you have access to exceptional customer service and support like email assistance and an expansive knowledge base. This will enable you to save time and energy if something goes awry with your campaigns.
6. Integrations With Other Platforms.
Unifying your Saas email marketing platform with other systems, such as CRM and e-commerce solutions, is the ideal approach to achieve effortless management of your contact list and campaigns. Not only that, but it can save you a lot of time too!
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ActiveCampaign stands out from the rest with its extensive feature library, affordability, and simple-to-use interface. It’s no wonder why it has emerged as one of the most sought-after email marketing solutions for small businesses – boasting 150,000 satisfied customers! With such a stellar reputation in customer satisfaction, you can trust that your emails will be delivered promptly and accurately to maximize engagement with minimal hassle.
ActiveCampaign’s visual marketing automation builder has been highly acclaimed for its plethora of triggers and actions. With 135+ options, you can effortlessly create the perfect combination of email, SMS, push notifications, and site messages to formulate powerful automated sequences. Newbies or those who need more inspiration can access 500+ pre-built automation recipes with just one click!
Key Features
• Visual marketing automation builder.
• 135+ triggers and actions.
• 500+ pre-built automation.
• Advanced segmentation options.
• Real-time email tracking/reporting.
Pricing
$29 per month for the Lite plan.
$49 per month for the Plus plan.
$149 per month for the Professional plan.
Customized pricing for the Enterprise plan.
Since its inception in 2012, Sendinblue has been a premier service for event-based Saas email marketing, such as password resets, order confirmations, and registration emails. Sendinblue has since evolved by providing powerful tools for marketing teams to craft email and SMS campaigns. Although these features may be slightly behind the rest, they have allowed Sendinblue to stand out from other Saas email marketing service providers due to its dual functionality of serving business-critical emails and promotional communications from one platform.
Sendinblue offers several features to make your transactional emails successful, delivering high delivery rates, an efficient API, and strong sender reputation safeguards. However, it is still appreciated by most users for its user-friendly functionality. With consistent customer satisfaction ratings, there’s no doubt that Sendinblue has what you need in a reliable transactional email platform!
Key Features
• Event-based emails.
• Powerful API integration.
• Dedicated IP addresses.
• Sender reputation monitoring.
• Delivery optimization tools.
Pricing
$0 per month for the Free plan.
$25 per month for the Starter plan.
$65 per month for the Business plan.
Customized pricing for the Enterprise plan.
ConvertKit is the premier emailing service for online creatives such as bloggers and YouTubers. Its mail marketing capabilities include segmentation of your list utilizing tags, A/B testing to perfect subject lines, and personalization features so that you can genuinely tailor each campaign for maximum engagement.
Quickly and easily expand your reach with customizable landing page templates and signup forms designed to boost conversions. Moreover, you can effortlessly disperse downloadable content as an incentive after someone completes the form!
ConvertKit provides an intuitive automation software that allows you to effortlessly create email drip campaigns dependent on user behavior. The workflow editor displays how your sequences unfold and permits simple modifications and pre-made templates for specific use cases, such as webinars and product releases, if necessary. With this ultra-convenient tool, getting the most out of customer engagement has never been simpler!
Key Features
• Personalized emails feature.
• Segmentation with tags.
• Automation workflow editor.
• Landing page and signup forms.
• A/B testing capabilities.
Pricing
$0 per month for the Free plan.
$9 per month for the Creator plan.
$25 per month for the Creator Pro plan.
With the powerful analytics of Moosend, you can gain greater insight into how your emails are received and determine their success rate among different demographics. Plus, it shows where people clicked within your email so that you know what they were most interested in seeing! Moosend is the perfect choice if all that matters to you are emails. It’s limited in its capabilities and does not provide any social media or CRM integration, but it certainly delivers when it comes to emailing services! It’s worth noting that Moosend doesn’t have a mobile app, which could be annoying for those looking to work while on the move. Despite its stripped-back nature being one of its most attractive features, not having an app can make it challenging to carry out tasks remotely.
Key Features
• Powerful analytics.
• Intuitive drag-and-drop builder.
• Automated segmentation of subscribers.
• Campaign tracking and reports.
• Has a countdown timer.
Pricing
$0 for the 30 days Free trial.
$9 per month for the Pro plan.
Customized pricing for the Enterprise Plan.
When searching for the ultimate social media platform, look no further than Constant Contact. With its impressive capabilities to craft and plan posts on all your favorite platforms, such as Facebook, Twitter, LinkedIn, and Instagram, it also helps you create ad campaigns for both Facebook & Instagram. This remarkable tool puts everything right at your fingertips!
Get powerful insights into your social media presence with Constant Contact’s software. Track impressions, reach, and engagement across posts and ads. If you want to grow your small business, the platform also provides advanced email analytics that can help you determine which strategies work best!
Key Features
• Social media post scheduler.
• Ads manager for Facebook & Instagram.
• Advanced email analytics.
• Automated segmentation of contacts.
• Customizable email templates and forms.
Pricing
$9.99 per month for the Email and Digital Marketing Plan.
$199 per month for CRM and Lead Generation Plan.
If your business wants to build customer relationships with personalized content and experiences through emails, websites, or mobile apps, then Drip.com is a perfect choice! Their marketing automation software allows you to segment contacts into meaningful groups and provide them with relevant messages that will impact your audience. Plus, its advanced analytics capabilities allow you to track campaigns easily and measure their success to maximize your marketing efforts for maximum effectiveness.
Key Features
• Customizable emails and pop-up forms.
• Easy to use automation rules builder.
• Advanced analytics & reporting.
• Inbox testing.
• Comprehensive contact segmentation options.
Pricing
$39 per month for 1 to 2,500 people.
Prices increase with the increase in the number of people.
Mailjet is an all-in-one platform for businesses of any size – providing your brand with the power to create, send, and track emails. Its drag-and-drop builder allows you to easily customize forms and messages, while its powerful analytics lets you get detailed insight into your campaigns’ performance in real time. You can also take advantage of its automated segmentation and targeting capabilities and its integration with over 300 popular apps and services.
Key Features
• Drag-and-drop email builder.
• Automated segmentation and targeting.
• A/B testing & advanced analytics.
• Easy contact management & tracking.
• Powerful API integrations & plugins.
Pricing
$0 per month for the Free plan.
$15 per month for the Essential plan.
$25 per month for the Premium plan.
Customized pricing for the Custom plan.
Gist is a perfect choice if you’re a small business looking into marketing automation! Not only does it boast an intuitive and customizable interface, but its advanced analytics capabilities and integrations with services like Salesforce and Slack make it unparalleled. With Gist, nurturing customers becomes effortless, allowing you to track engagement in one easy-to-use platform.
Key Features
• Automated workflows & segmentation.
• Contact management & tracking.
• Advanced analytics & reporting.
• Reliable API Integrations.
• A/B testing of emails & forms.
Pricing
$0 for the free plan.
$20 per month for the Professional Plan.
$99 per month for the Premium Plan.
MailChimp is an unbeatable email marketing and automation tool that provides unique, AI-powered advice based on analyzing millions of emails. This incredible program allows you to utilize content automation and segmentation tailored towards your customer base and integrate with a variety of third-party software for seamless running campaigns! Its advanced analytics will enable you to measure your campaigns’ successes so that you can make necessary adjustments and continue to grow.
Key Features
• Email builder & automations.
• Automated segmentation & targeting.
• Advanced analytics & reporting.
• Audience insights & demographic data.
• Robust API integrations & plugins.
Pricing
$0 per month for the Free plan.
$13 per month for the Essential plan.
$20 per month for the Standard plan.
$350 per month for the Premium plan.
SendX is the ideal software for advanced email marketing, letting you design, monitor and schedule campaigns to increase sales. Uploading a valid list of opted-in emails allows you to send broadcast messages while creating reports to track clicks, opens and conversions. There’s an impressive rules-based interface powered by user behavior and audience segmentation, so your entire process can easily be automated!
Key Features
• Automated segmentation & targeting.
• Drag-and-drop email builder.
• Email templates, campaigns & reports.
• Comprehensive analytics & tracking.
• Robust API integrations & plugins.
Pricing
$9.9 per month for 1000 subscribers.
The price depends on the number of subscribers.
Frequently Asked Questions (FAQ)
Q1. How do these email marketing platforms ensure deliverability and avoid spam filters?
All the email marketing platforms listed here use sophisticated algorithms and techniques to ensure the deliverability of your emails, as well as stay compliant with spam regulations. This includes authentication methods such as DKIM, SPF, and DMARC, which help establish a trusted sender reputation. They also use advanced analytics to identify potential issues with your campaigns before sending them out. Many of them also have built-in spam filters to help you avoid unintended problems.
